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Influence
Marketing Science & Field Experiments

What Influence is about?
Influence is an integrated Methodology aims to implement a marketing strategy based on studying the overall variables affecting products or services, and then adding elements of psychological influence that improve the chances of product or service appeal to the consumers. Based on piles of scientific researches in consumer behavior arena, and taking into account applying successive tests, it finally leads to reach the best strategy that guarantee executing a winning marketing plan with distinct results and affordable cost.
What we Do?
We did it!
We already helped many organizations to achieve growth by applying advanced marketing and sales tactics that led to a substantial positive outcome. We offer the following services:
 
  • Annual Marketing Strategic Plan.
  • Executing Marketing Activities through Sharing Outsourcing Service.
How we Do it?
We merge science and field experiments through real life experience to strategize and execute a winning marketing plan.
 
Secondly, we believe that 20% of an ordinary marketing execution is what we call as The Statics of Marketing, which is related to the marketing known activities i.e. SWOT, PESTEL Analysis, Segmentation, 5 P’s, Positioning, etc.
 
While 80% of a sound and exceptional marketing execution is what we call The Dynamics of Marketing, which is the ability to harness the psychology and behavior of consumers to lead them closer with a positive sentiment toward the marketing message.
 
We have an extensive academic knowledge and experiential history in understanding consumers’ psychological tendencies and accordingly tackling them by proposing various hypothesis and executing them through A/B testing, and then we choose and implement the winning strategy.
 
Our Scheme of work abides to the following diagram:
Influence Framework.png
What Figures we Achieved?
Industry
Vocational Training
Accomplishments
  • Reaching a monthly revenue up to 45% more within six months.
Industry
Manufacturing
Accomplishments
  • Increasing revenue of 1st quarter to 55% comparing to the 1st quarter of the previous year.
Industry
Retail
Accomplishments
  • Mentoring and offering consulting services to a retail industry that resulted into a noticeable positive impact.
What About Success Measures?
The overall success estimation with our clients depends on certain qualities that top management and decision makers have. We survey such qualities prior delving into the business, and they are listed as follow,
Success Measures.png
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