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The Persuasion Matrix
Why people say YES? How people say YES? When people say YES?
Three eternal questions that all people in all disciplines seek to get their answers.
Persuasion is the key skill of the past and the future.
In over 300 hundred pages, this book introduces a new framework that turns persuasion from a skill we read about to a habit we involuntarily practice on a daily basis.
The Persuasion Matrix takes into consideration the dual processing theory, which categorizes the whole process into two paths, where persuasion can go through. In addition, the matrix defines novel techniques of persuasion, like focus dispersing, focus mismatching, and Emotion fatiguing...etc.
By following and practicing The Persuasion Matrix scheme, it guarantees a seamless practice of various influence techniques that finally will be ingrained in minds and ready on tongues.
The book cites many of the persuasion tactics ancient Arabs used in their communications, negotiations, and even at war times.
The ultimate skill that we all need to have, whether in social relationships or business issues, is to influence others on the long haul, which is to continuously sharpen and master our persuasion skills, in another word, to learn how to drive more people to say YES, and that’s happens only when influence becomes a habit.
If you correctly guessed how many persuasion techniques have been used in this blurb, so email me to send you a free copy of the book ;)
The Power of Projection
Why just 5% of leaders, sales people, public speakers, and politicians are the best, the most successful, and the highest in charisma??
Yes… It’s all about storytelling
So, Let me tell you one…
Being a great explainer is a skill that is proving to be a quintessential tool to people in business, politics, and showbiz or for most anyone who just wants to have a better social life. People who possess or hone such skill have the ability to project the ambiguous, the strange and even the unappealing into a clear, familiar and inviting (sometimes funny) topic.
So, after deep observation, you’ll find the common characteristic of all the aforementioned are their incredible ability to tell a story, they are experts in how to collect assemble words and weave into personal and intriguing stories.
They transform their requests, future plans, and even their professional and personal mistakes into a dramatic plot narrated in an exciting story that captivates people’s emotions. It makes things and situations easier to grasp and comprehend. It engages the audience in which in turn finally lead to persuasion.
Since the beginning of the last century, the business world drew much attention on the element of storytelling in various disciplines, like, management, marketing, and sales. Many people became certain that the most influential managers and the best sales persons are those who can speak with stories more than speaking with abstract information. That’s why it was widely proliferated books and trainings about what is so called Storytelling in Business.
In this book, we will review the top five stories everyone needs to tell;
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Who I Am
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Why I am Here
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Vision
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Value
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Decision Making
Moreover, this book will share the sixteen elements that build up a story which leaves a lasting impact through analysis of several stories and anecdotes that showcase some of the elements.
This book takes you in the realm of storytelling and then joins at the threshold of the real world – a world that naturally rejects truths, yet passionately accepts your stories…
