Images

1. Behavior Allocation

2. Spatial Positioning

3. Mental Interaction

4. Gaze Following

5. Whimsicality

  

Typography

Visual Perception

• Learning Association

• Perceptual Association

1. Weight

2. Spacing

3. Height

4. Letter Case

5. Roundness

6. Orientation

7. Complexity

8. Typeface

Auditory Perception

 

Copywriting

Attention

1. Names & Congruency

2. Features Vs. Usages

3. Generic Vs. Concrete

4. F-pattern

5. Meaning of Numbers

Emotions

1. Assertiveness

2. Opportunity Cost

3. Autonomy

4. Storytelling

Processing Fluency

1. Active Voice

2. Positive frame

3. Coherence mark

4. Rhyme

5. Percentages in Terms of People

 

Colors

1. Time Perception

2. Impulsive Actions

3. Effect on Emotions

4. Product Perception

5. Hedonic Vs. Utilitaria

 

Overall Strategy

Desire

1. Priming

2. Challenge

Trust

1. Time

2. Consensus

3. The Zero-Comparison Effect

Push​

1. Scarcity

2. Reciprocity

3. Consistency