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Case Study#1
The Effect of Psychological Content & Psychological Pricing in Real Estate Ads

A/B Testing (Psychological Content)

Case A

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Case B

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Measured Variables

1.Generic vs. concrete

2.Storytelling “Data”

3.F pattern

4.Coherence mark

5.Spatial positioning

A/B Testing (Psychological Pricing)

Case A

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Case B

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Measured Variables

1.The Precision Effect 

2.Loss Aversion

3.Combined Pricing

Results

Case A Got More 90% Leads than Case B

Case Study#2
Big Five & Inclinations to Real Estate Ads

A/B Testing

Conscientiousness

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Openness

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Extroversion

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Introversion

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Neuroticism

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Measured Variables

Matching Each Message to the Psychological Profile of Audience

Results

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  • Introverts had the most complianceto theproduct.

  • Neurotics had the least compliance to the product.

Conclusion

Introverts were influenced by both the message and the product due to their inclinations to quiteness and isolations. While, Neurotics aren't in favor of new projects built in the suburbs of the capital due to concerns issues and due to their intolerance to new experiences.

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